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As consumers spend more time on social media, these platforms have become a reliable source to find businesses, share reviews and make online transactions. With more than 3 billion people around the world on social media, it's the perfect place to promote your products and services.


Social media facilitates instant access to customers, improves a business’ search engine rankings and is cost effective. 


Do you want to reach new customers? Are you looking to expand your business with online sales? Social media can help. Still not convinced about the benefits that a strong social media presence gives small businesses? Here are three social media benefits for small business:


1. Social media is where your customers are

Every day consumers shop, connect and get to know new businesses online. For small businesses, social media is crucial to reaching potential customers and markets. Even when they’re not directly looking for a product or service, a strong social media presence gives businesses the advantage of priming consumers. Each post increases opportunities to get a like, share, and increase brand awareness.


Whether your business is on social or not, consumers are already online sharing their experience with your company. Having a social media strategy helps to take control of the conversation and shape consumers perceptions.


Social media is all about being available for consumers when they need you. Consumers turn to social media to praise, but more often to vent. Social media can help defuse bad press, gain insight into consumers expectations and provide information about areas of opportunity to make your business grow. Every interaction is an opportunity for a business to improve customer service.


2. Social media humanizes your business

Consumers respond to meaningful content and social media is the perfect tool to connect with them. When you showcase your unique personality, you show your business’ human side.

By starting conversations, addressing inquiries and introducing your team, you are portraying your voice and values to the world. When you let consumers know what you stand for, your values, voice, and your beliefs, not only they’ll identify with your business, they’ll humanize your brand and empathize with your cause.


3. Social media is cost effective

From paying rent, bills, payroll, and supplies, we all know running a business can be expensive. How can you promote your business within your budget? Social media may be what you're looking for.

Creating a business profile is free on all social media platforms, and advertising campaigns can be tailored to fit a business’ specific budget and strategy. Social media helps businesses connect with new customers and generates buzz without spending the big bucks. Social media is cheaper than any form of advertising available today. It gives businesses the opportunity to be creative and share their vision to the world via video ads, live broadcasting, and articles. Social media is a direct connection to consumers, to answer their inquiries and learn what they need from your business.


Every social interaction builds a reputation for your business. Every share, every post, every comment, and every response you share builds your brand. Social media will humanize your brand’s voice and the way you interact with consumers. It is hard not to be convinced yet about the influence that social media has on the consumer. Take a moment to analyze if you're taking advantage of this powerful tool to help your business grow. 

Fernanda Yee Soto
Fernanda Yee Soto

As our Associate Creative Director, Copy, Fernanda helps shape the voice and narrative of our clients' blogs, social media content, and ad campaigns. She’s always driven to find the perfect word, either in English or Spanish. She’s been working in radio, tv, media, and copywriting for 10 years. She graduated with a bachelor's degree in Communications from the Autonomous University of Baja California.