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First impression is everything when it comes to B2B website design. Since you’re competing for your customer’s attention against all of your competitors’ websites, it is necessary to have an outstanding website design that puts your brand on top-of-mind. 


According to recent studies, 75% of users admit to making judgments about a company’s credibility based only on their website’s design.


Your website is your main contact for potential customers, and you only have 15 seconds to capture your audience’s attention before they leave your site. Keep the following questions in mind to effectively communicate your company’s message and position yourself as one of the best B2B websites.




Is your website user friendly?

Let’s begin our journey through B2B web design: a user just found your website on Google and decides to click your url. But wait, the page takes too long to load. This is a user experience nightmare and could be your website’s demise.


40% of people will abandon a website if it takes more than 3 seconds to load.


So to stay within B2B best websites practices, make sure your website loads and functions to perfection to improve user experience and retain your audience as they browse from page to page.


How’s your home page?

Your home page should tell the story of who you are as a brand, start a conversation, and take your audience on a journey with enticing images and copy. Start with a clear statement of your defined value proposition to give your audience insight into who you are, what you do, and why they need it. Throughout the page you should express your brand’s identity with clean, simple design that works hand in hand with targeted copy, and feature your products and services with high-quality videos and images to establish your credibility and earn the trust of your visitors.


Is your website easy to navigate?

If you want to have a high-converting B2B website build a user interface that makes it easy to browse so your users always know where they are, and how to find what they’re looking for.


76% of consumers say the most important aspect of a website’s design is that is easy to find what they want.


Either with breadcrumb navigation, page headers, or page load indicators, guide your audience through a path to let users know what’s happening.


Is your website mobile-optimized?

Google reports that 40% of mobile consumers turned to a competitor’s website after an unsatisfactory mobile web experience, and 57% wouldn’t recommend a business with a bad mobile website. Many users will visit your website from smartphones or tablets, so it is important to create a responsive website that adapts to different devices.




The goal of a B2B website is to tell your brand story, initiate and cultivate relationships with your target audience, and lead them on the journey to becoming a paying customer. The best B2B websites inform, captivate, and persuade audiences to interact with the website and give visitors a reason to stay. Whether you are redesigning your website or starting from scratch, these factors will help you make the most out of your website.


Are you ready to have an outstanding website? Contact us and see what we can do for you.

Fernanda Yee Soto
Fernanda Yee Soto

As our Associate Creative Director, Copy, Fernanda helps shape the voice and narrative of our clients' blogs, social media content, and ad campaigns. She’s always driven to find the perfect word, either in English or Spanish. She’s been working in radio, tv, media, and copywriting for 10 years. She graduated with a bachelor's degree in Communications from the Autonomous University of Baja California.