Breaking into any new market is always a challenge. In digital communications, things are no different. When you take the time to understand your audience, those new markets can seem a lot less intimidating.
So, the first step in building a digital community should always be figuring out who you're trying to connect with. Jumping into digital communications in Mexico is no small feat, but the solution may be simpler than you think.
Understanding The Culture
Mexican culture places a high value on family and is incredibly social in nature. So, it should come as no surprise that Hispanics have one of the highest penetration in social media usage.
Digital communications in Mexico are reflective of both the fast-paced lifestyle and strong social and family relationships. As a result, instant chat communications is highly appealing to this audience.
The default way to communicate in Mexico has transitioned from traditional phone calls and texting to instant chat app WhatsApp.
As cellular data plans have become more affordable, the use of the chat has increased. WhatsApp is a platform that allows users to send instant messages to communicate over the internet without incurring any minutes or message charges. This means that it is not only a convenient way to communicate but also a cost-efficient one.
Other benefits of the popular platform include the ability to communicate with people in other countries without additional charges.
Users are also able to quickly create a group of people in their contacts to communicate on a mass scale. This is a very efficient way to send information to a lot of people at once and to stay in touch with friends and family.
WhatsApp With Your Business?
So what does this mean for you if you are trying to break into digital communications in Mexico? Due to the increased use of the platform by businesses, WhatsApp is currently testing a business application.
The service aims to provide companies with easier ways to communicate updates and announcements to local and global customers. It will initially allow business accounts to establish verification in order to distinguish themselves from personal or fake accounts. It will also allow businesses be more easily searchable and potentially use sponsored searches in the future.
They are also testing a customer service functionality through WhatsApp, similar to Facebook Messenger for business. This makes it easy for companies to chat with their customers.
The functionality will allow businesses to manage complaints and questions from customers who decide to reach out to them.
This app could be a game changer for digital communications in Mexico. With 1 billion daily users, it is a major opportunity for large and small customers alike to meet their customers where they already are.
Though the application is still in its beginning, WhatsApp is providing a survey for companies who are interested in testing opportunities.
Stay On Top of Social Trends
For businesses looking to get started with digital communications in Mexico, WhatsApp could be the perfect place to start. It streamlines your ability to connect with the right customers.
Utilizing WhatsApp gives you the opportunity to cut out the middleman and reach people who are already communicating with the app.
As social media platforms begin to grow and evolve, staying on top of new trends is increasingly important for social media marketers. This need is especially amplified when attempting to break into a new, international market.