Local businesses have always held a special place in my heart. That's why I'm so excited to announce DGTL Local: our new offering and affordable pricing structure designed to meet the unique needs of local businesses.
According to the U.S. Small Business Administration, more than half of Americans either own or work for a small business, and some estimates state that as much as 90% of commerce is conducted at local businesses.
Local businesses are the life-blood of the American economy and the backbone of many communities.
Social media has the potential to be “the great equalizer” but that power has historically been reserved for large organizations due to barriers like cost and complexity. With the launch of DGTL Local, that changes now!
SPS DGTL started with a single meeting in Austin, TX in 2014. Back then we weren’t sure where we would launch the company, what we would call it, or even what the first products and services would be. But we knew one thing: a vibrant digital community can truly transform the way companies relate to customers.
The B2C applications for social media were just starting to take shape at scale and our research in the market was showing that many companies just weren’t sure how to navigate with the overwhelming volume and velocity of change.
By March of 2015 our mission was clear and we started our first set of client engagements. Due to the complexity of the processes and layers of tech required, the cost limited us to a certain part of the market: mid-market and enterprise accounts. These were the clients that could justify six-figure projects and substantial month-over-month costs.
As the years went on, our processes for digital customer service, paid social, and creative became more and more refined. At the same time, we began to replace third-party tech with in-house tools.
In 2018, we took a step back to look at our service to market alignment and, once again, asked the question, “Can we deliver a compelling product and service mix at a price point that works for the local business market?” We took a 'growth hacking' approach and thought about the 20% of effort that delivers 80% of the value. We talked to many local business, looked at potential competitors and the market in general.
It was clear that this was the time to take what we had built and bring it to the local market.
Our initial set of products and service for local businesses will center around content creation, community management, social engagement, and social advertising. We will expand into other areas as capabilities are ready for what the market demands.
Our commitment to the enterprise (Fortune 1000) and mid-markets remains strong. While DGTL Local will benefit from leveraging our shared services, the management structures for Enterprise and Local accounts will be dedicated and separate to ensure that all clients continue to receive the unbeatable level of service they’ve come to expect.
For DGTL Local to work, it has to be locally led and managed, so we are starting close to home. San Antonio is our first market, with Los Angeles, and Tampa close behind. Additional markets are being considered for later this year.
For more information visit local.spsdgtl.com