English is one of the most commonly spoken language in the world. No matter where you are, businesses, schools, airports, the internet – English is considered a global language. But creating content in English is only the beginning.
Globalization Means Everyone is Looking at You
The impact of the internet on creating consumer relationships is huge. Now, unlike ever before, your brand has the ability to connect with individuals all over the world. This is a powerful opportunity to raise brand awareness and add value to the lives of millions. But, with great power comes great responsibility.
Studies have shown that 71% of internet users spend a majority of their online browsing on websites written in their native language. That’s a significant number of people that could be overlooking your content because you’re not speaking to them in their language.
In the age of globalization, the burden now falls on your company to ensure that it is able to communicate with consumers speaking a multitude of languages. That’s why, when choosing a digital agency to work with, finding one with multilingual capabilities is crucial for staying ahead.
Translating is Easily Spotted
In-house multilingual talent can be difficult to find and expensive, especially if you want to communicate in multiple languages. So instead, many businesses rely on the old (un)faithful: the infamous Google Translate. But content that is run through a translator is almost immediately obvious to native speakers, because this type of translation often loses the original intent of the content.
Online translators don't account for the nuances of creative writing, idioms, and colloquial language. The benefit of a multilingual agency is that you don't have to worry about your content being lost in translation or hiring pricey in-house talent.
Better yet, an agency with multilingual talent has the capability to write content originally in its offered languages. This allows for natural colloquialisms and creative language to be included that would otherwise be lost in literal in translations.Having a native speaker write content is the best way to keep the culture of language intact and convey the proper emotions.
Your Needs Will Depend On Your Location
The multilingual capabilities your business needs can vary depending on your location. In the US, Spanish is the most widely spoken language after English. It also the most widely taught non-English language in American schools.
If your business is based in the US, finding an agency that has in-house Spanish speaking talent should be top priority.
If your business is based elsewhere, looking into agencies with further language capabilities may be necessary. German, French, Arabic and Mandarin Chinese are quickly growing as prominent languages in the business sphere.
Depending on your location, we recommend diving deeper into your target market to discover which languages you should be looking for in an agency.
Reap the Benefits Well Into the Future
It may take a little more work to find an agency that suites your linguistic needs, however, in the long run it will be worth it. Creating content that is more globally accessible is the first step in building digital communities that will thrive for years to come.
Multilingual capabilities is only a fraction of the solution! What else should you look for in a digital agency?