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According to recent research, over 60% of PR executives believe that content creation and working with media influencers will be vital parts of public relation efforts in the future. As technology evolves and more media channels emerge, the line between media relations and public relations is increasingly blurry. Although the two might sound similar, they are not the same thing. Here are the differences and benefits of media relations vs public relations. 


Media Relations vs Public Relations

The Public Relations Society of America defines Public Relations as a “Strategic communication process that builds mutually beneficial relationships between organizations and their public." It scrutinizes the perception and correlation of an organization and their public by tracking the effectiveness of a brand’s PR strategies to provide insights and solutions to resolve current and future issues.

On the other hand, media relations is a PR field that covers a brand interaction with a niche audience: editors and reporters that are part of the press and news media. Media relations will help a PR specialist get their message through. Its ultimate goal is to reach trusted ‘voices’ to influence & transform the public perception of the brand.

While media relations focuses solely on creating mutually beneficial partnerships with media outlets, and using these relationships to tell a brand’s story, the purpose of public relations is more overarching, in boosting a brand’s reputation with their audience through different activities: social media, events, press releases, internal communications, and traditional media.


Public Relations Benefits

Public relations will help you create strategic content pieces to share to each one of audiences: customers, community, employees, stakeholders and even competitors. A well crafted Public Relations Strategy will use storytelling to represent a company’s perspective through adequate channels that connect the message to the right audience.   


Media Relations Benefits

Media relations will take your story and make your news explode in the press. How? Engaging with Journalists of different media outlets by connecting with them in community events, hosting events with topics or speakers that are relevant to the brand’s field of work and to the press, and writing enticing pitch emails that contains compelling information that matches the journalist’s beat. 


How Public Relations & Media Relations Work Together

It’s not as hard as it might seem. PR and media relations teams can work together as the perfect combination in a top-notch communications strategy by building compelling stories that effectively attracts the media’s attention and puts your brand on top of mind of the consumer.

 media relations vs public relations


Many consumers build an opinion about a brand based on what they’ve heard about it on the media and trust a journalist’s experience as their own. Is your brand ready to embrace the power of PR and media relations?


Contact our team today to see what we can do for you.

Fernanda Yee Soto
Fernanda Yee Soto

As our Associate Creative Director, Copy, Fernanda helps shape the voice and narrative of our clients' blogs, social media content, and ad campaigns. She’s always driven to find the perfect word, either in English or Spanish. She’s been working in radio, tv, media, and copywriting for 10 years. She graduated with a bachelor's degree in Communications from the Autonomous University of Baja California.