A common misconception is that you need to share content in overwhelming volumes, but this isn’t the case. In fact, posting too much on social media can drive away the followers you want.
While the recommended frequency of posting varies across platforms, a general rule to follow is that if you wouldn't want to see 15 of your brand's posts a day, your followers probably don't either.
The goal is to make your content a welcome presence. It shouldn't be an annoyance that gets you unfollowed. Here is a breakdown of how to distribute content well across three of the top platforms: Facebook, Twitter, and Instagram.
Dial Back the Facebook Posts
Facebook is the most widely adopted social media platform for businesses. Unfortunately, many brands try to transfer their habits from managing their personal profiles to their business pages. They start posting too much on social media– the opposite of what you should do.
Business pages should post to Facebook no more than once a day. Otherwise you're pushing good pieces of content down the feed before anyone has a chance to engage with them.
Simply stated, take it easy on Facebook. It's about quality, not quantity. The more you post, the more you push your material down the line and out of the spotlight.
Tweet Like You Mean It
Twitter is a resource that many brands tend to misunderstand and underutilize. Taking Twitter seriously can be a huge game-changer for your customer service, marketing and advertising efforts.
If Facebook is about a minimalist posting schedule, Twitter is the opposite. The shelf life of a tweet is much shorter, and to maximize your efforts, you're going to want to amp up the volume.
A brand on Twitter should send out tweets three to six times a day to grow their following and reach more users.
It's much harder to be accused of posting too much on social media when it comes to Twitter as long as you have a solid content strategy in place.
But be sure you aren't inundating your followers with the same messages over and over and you will see success with more tweets.
Consistency Is Key On Instagram
More than any other platform, Instagram is all about quality and routine. Simply put, the only way to be successful on Instagram and achieve the results you want is by continuously posting high-quality and visually appealing images.
No matter what post frequency you decide is best for your business, whether that's once a day or three times a week - the most important factor is that you stick to a schedule.
Posting on a regular basis at the same frequency is the best way to gain a steady following. Don't post three times one day, and then wait for two weeks before your next post. Develop a consistent cadence of posting and your efforts will be rewarded.
Make the Right Move
No two social media platforms are the same and they all have their own nuances when it comes to posting. So it is important to know what the implications of too much are for each. Social media is constantly evolving and does not operate with rules that are set in stone.