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Web design trends are in a state of constant change. We may not notice it day to day, but it is clear that the most innovative website of 2008 looks like a relic today. As capacities evolve and consumers place higher demands on mobile devices, designers must stay on top of trends in order to keep their website visitors engaged.

 

Responsive Web Design

Responsive 1Responsive 2

In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year (Statista, 2018).

 

The continued increase in mobile traffic demands a fully responsive design that performs equally as well on both mobile and desktop.

 

This is a defining factor for visitors enjoying their experience, and often a deciding factor in making a purchase. A responsive web design should feature the same elements (copy, images, illustration, and navigation) logically and aesthetically arranged for the portrait orientation of a mobile screen. This will ensure a user-friendly experience, where all users get the same content and functionality no matter the device they are using.

  

Geometric Design

Dynamic website display focuses on bold, clean designs with geometric themes and shapes. Geometric shapes and lines draw attention to an image. Color directs attention to a point of focus. Cluttered and disordered design creates visual dissonance, whereas artful, purposeful, and technically executed design leads to a positive user experience.

 

Typography

Typography

Strong, legible typography that enhances the essential elements of the copy and complements the visual aspects of a bold clean and geometric design is a necessity.

 

2018 has been the year for bold typography using a visual hierarchy of tightly united keywords.

 

Beyond delivering denotative or flat informational content, typography can be capitalized on to suggest a connotative meaning that aligns with the experience a company intends for the users of its brand. Typography plays a big part in visually delivering a message. 

 

Dynamic Multilayer Design

Another design trend of 2018 is to apply multiple interactive layers that make user interaction more engaging. Various layers help web designers create a more realistic look and enhance the site with more humanized design elements.

 

Split Screens

Split Screen

 Although this is a trend that comes and goes, a split screen in mobile and desktop interfaces opens a limitless area for responsive design and aesthetic visuals. Color contrast supports visual cohesiveness, elegance, and overall impressive visual effect.

 

Micro-animations & interactions

Animation

 A well-designed animation captures interest and makes a website more engaging, without drawing attention away from the essential elements. Micro-interactions, interactive animations that are triggered by the user while browsing a page, create a positive user experience. Animation retains interest and directs attention, but only if masterfully designed and executed.

 

In 2018, website design made extensive progress enhancing the user experience on both mobile and desktop. Staying current on web design trends is crucial for the success of not only a website, but the company that the site represents.  As technology progresses and user demands evolve, web design will continue prioritizing responsive, eye-catching design. 

Fernanda Yee Soto
Fernanda Yee Soto

As our Associate Creative Director, Copy, Fernanda helps shape the voice and narrative of our clients' blogs, social media content, and ad campaigns. She’s always driven to find the perfect word, either in English or Spanish. She’s been working in radio, tv, media, and copywriting for 10 years. She graduated with a bachelor's degree in Communications from the Autonomous University of Baja California.